Gap Inc. wanted to create the first cross-brand credit card to use across four brands—Gap, Banana Republic, Old Navy, and Athleta. The client wanted something that would communicate status and sophistication, but they didn’t want any one brand to take the spotlight.
‍
The customers targeted are existing high-value Gap cardmembers that want the status of cards like The Platinum Card from American Express and Chase Sapphire Reserve.
‍
Lead designer in development of brand aesthetic and execution across multiple CRM mediums such as email, quarterly direct mail, landing page, and various digital platforms.